NSAA Announces Top Ski Area Marketing Programs for 2015-16

NSAA Announces Top Ski Area Marketing Programs for 2015-16

Friday, May 20, 2016

LAKEWOOD, Colo., May 20, 2016—The National Ski Areas Association (NSAA) has given seven ski areas top honors for their 2015-16 marketing programs. NSAA announced the winners today at its National Convention and Tradeshow in Nashville, Tenn. The awards are sponsored by Ryan Solutions, a strategic marketing and database technology firm based in Ohio.

NSAA presents the awards to member resorts with successful marketing programs that ultimately help grow the sports of skiing and snowboarding. Here are the 2016 winners:

Best Use of Mobile Technology
Cannon Mountain Aerial Tramway & Ski Area, NH

Best Social Media Campaign
Peek 'n Peak Resort, NY

Best Direct Marketing Program
Stowe Mountain Resort, VT

Best Use of Video Marketing
Pats Peak Ski Area, NH 

Best Family Campaign
Ski Apache Resort, NM

Best “Bring a Friend” Campaign
Sunlight Mountain Resort, CO

Best Overall Marketing Campaign
Taos Ski Valley, NM 
Judges for the awards were Mike Bisner, vice president of sales/East for AXESS NORTH AMERICA; Kristen Lummis, a snowsports and travel writer, and two-time winner of NASJA’s Harold S. Hirsch Award for her popular Brave Ski Mom blog; and Sarah Plaskitt, founder and CEO of scoutski.com, and former brand strategist for world leading brands. 

An in-depth review of the winning marketing award programs will be included in the summer issue of the NSAA Journal.