NSAA Announces Top Ski Area Marketing Programs for 2016-17

NSAA Announces Top Ski Area Marketing Programs for 2016-17

Monday, July 06, 2020

LAKEWOOD, Colo., May 7, 2017—The National Ski Areas Association (NSAA) has given seven ski areas top honors for their 2016-17 marketing programs. NSAA announced the winners today at its National Convention and Tradeshow being held this week in Scottsdale, Ariz. The awards are sponsored by Inntopia, a strategic marketing, commerce, and business intelligence firm based in Stowe, Vt.

NSAA presents the awards to member resorts with successful marketing programs that ultimately help grow the sports of skiing and snowboarding. Here are the 2016-17 winners::

Best Use of Mobile Technology
Boreal Mountain Resort, Calif.

Best Social Media Campaign
Squaw Valley | Alpine Meadows, Calif.

Best Direct Marketing Program
Bristol Mountain Resort, NY

Best Use of Video Marketing
Tamarack Resort, Idaho

Best Family Campaign
Sunlight Mountain Resort, Colo.

Best “Bring a Friend” Campaign
Pico Mountain, Vt.

Best Overall Marketing Campaign
Killington Resort, Vt.

Judges for the awards were Mike Bisner, vice president of business development for MWRC Internet Sales; Kristen Lummis, a snowsports and travel writer and two-time winner of NASJA’s Harold S. Hirsch Award for her popular Brave Ski Mom blog; and Mike Lewis, director of brand activations and digital strategy at ZEAL Optics.

An in-depth review of the winning marketing award programs will be included in the summer issue of the NSAA Journal.