Conversion Cup

Conversion is the process of turning first-time skiers and riders into repeat customers, and ultimately lifelong enthusiasts of the sport. NSAA's Conversion Cup challenge is a friendly competition among member ski areas that closely aligns with the industry's goal to grow the sport. The Conversion Cup recognizes those who make significant efforts to boost skier and snowboarder conversion rates.

Safety Awards

Safety initiatives are critical to the ski industry. Ski area risk and safety departments aim to be just as inventive and interactive as their marketing counterparts. These awards highlight the creative, innovative, and quantitatively-effective methods that keep guests and employees safe on the mountain.

Marketing Awards

The NSAA Marketing Awards are presented annually to ski resorts across the country for their successful sales and marketing programs that help promote the fun of skiing and snowboarding and develop individual ski area brand positions. These awards are designed to benefit the entire industry by raising overall marketing standards and promoting sustained growth of the industry.

Golden Eagle Awards

Established in 1993, the Golden Eagle Awards are the highest honors bestowed on a ski area for environmental performance. The awards have been updated over the years to reflect changes in sustainability best practices and highlight the importance of climate change action and advocacy.

Lifetime Achievement & Industry Impact Awards

Recipients of NSAA's Industry Impact and Lifetime Achievement awards are visionaries, leaders, and trailblazers whose work has made our industry better.

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