2022 Lifetime Achievement Award Recipient

Win Smith

Focused on the Big Picture

Win Smith transformed Sugarbush into a destination resort and himself into a ski industry leader who keeps a pulse on the daily operations and the big picture trends.

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Sponsored by MountainGuard, NSAA’s Lifetime Achievement Award recognizes those individuals who have demonstrated an extraordinary lifetime commitment to NSAA and the ski industry and whose contribution will benefit the industry for decades to come.

2022 Industry Impact Award Recipient

Rob Katz

Ski Industry Disrupter

As one of the most recognizable faces and forces in skiing, Rob Katz's influence in forever changing the landscape of the ski industry is undeniable.

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NSAA’s Industry Impact Award recognizes those individuals or organizations whose contributions have had a significant and valuable impact to the ski industry.

Lifetime Achievement: Bill Jensen

The Revered Leader

Bill Jensen is known for helming many ski areas across U.S. markets and leaving them in better condition than he found them.

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Lifetime Achievement: Tim Silva

Always Summiting

Essential to the indentities of several U.S. resorts, Tim Silva is someone with mountains in his blood.

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Heroes of the Season

Whether they knew what they were in for or not, ski industry staff on the frontlines during the 2020–21 season signed up to do two jobs: the one on their nametag as well as officer of public safety. A combination of COVID in the air and cabin fever all around made for some unusual operating circumstances this season, exposing staff to everything from grateful guests to elevated levels of disrespect.

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Lifetime Achievement: Eric Flynn

Leader by Example

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Lifetime Achievement: Tim Boyd

Ski Industry Visionary

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