2023 Lifetime Achievement Award Recipient

Rusty Gregory

Ski Industry architect

Rusty Gregory's story is one of ascension and reinvention — not just personally, but as a primary architect of the contemporary ski industry in North America.

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NSAA’s Lifetime Achievement Award recognizes those individuals who have demonstrated an extraordinary lifetime commitment to NSAA and the ski industry and whose contribution will benefit the industry for decades to come.

2023 Industry Impact Award Recipient

Bo Adams

Premium partner in protection

Bo Adams leaves a legacy of learning, risk management best practices and tons of laughs over his decades protecting "the greatest sport on Earth".

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NSAA’s Industry Impact Award recognizes those individuals or organizations whose contributions have had a significant and valuable impact to the ski industry.

Lifetime Achievement: Win Smith

Focused on the Big Picture

Win Smith transformed Sugarbush into a destination resort and himself into a ski industry leader who keeps a pulse on the daily operations and the big picture trends.

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Industry Impact: Rob Katz

Industry disrupter

As one of the most recognizable faces and forces in skiing, Rob Katz's influence in forever changing the landscape of the ski industry is undeniable.

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Lifetime Achievement: Bill Jensen

The Revered Leader

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Lifetime Achievement: Tim Silva

Always summiting

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Heroes of the Season

Whether they knew what they were in for or not, ski industry staff on the frontlines during the 2020–21 season signed up to do two jobs: the one on their nametag as well as officer of public safety. A combination of COVID in the air and cabin fever all around made for some unusual operating circumstances this season, exposing staff to everything from grateful guests to elevated levels of disrespect.

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