Past Lifetime Winners Past Impact Winners
Sponsored by MountainGuard, NSAA’s Lifetime Achievement Award recognizes those individuals who have demonstrated an extraordinary lifetime commitment to NSAA and the ski industry and whose contribution will benefit the industry for decades to come.
Bill Jensen is known for helming many ski areas across U.S. markets and leaving them in better condition than he found them.
Essential to the indentities of several U.S. resorts, Tim Silva is someone with mountains in his blood.
NSAA’s Industry Impact Award recognizes those individuals or organizations whose contributions have had a significant and valuable impact to the ski industry.
Whether they knew what they were in for or not, ski industry staff on the frontlines during the 2020–21 season signed up to do two jobs: the one on their nametag as well as officer of public safety. A combination of COVID in the air and cabin fever all around made for some unusual operating circumstances this season, exposing staff to everything from grateful guests to elevated levels of disrespect.