Recipients of NSAA's Industry Impact and Lifetime Achievement awards are visionaries, leaders, and trailblazers whose work has made our industry better. Find the past recipients of each award below.

Past Lifetime Winners          Past Impact Winners


2021 Lifetime Achievement Award Recipients

Sponsored by MountainGuard, NSAA’s Lifetime Achievement Award recognizes those individuals who have demonstrated an extraordinary lifetime commitment to NSAA and the ski industry and whose contribution will benefit the industry for decades to come.

Bill Jensen

The Revered Leader

Bill Jensen Headshot
Bill Jensen is known for helming many ski areas across U.S. markets and leaving them in better condition than he found them.

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Tim Silva

Always Summiting

Tim Silva headshot
Essential to the indentities of several U.S. resorts, Tim Silva is someone with mountains in his blood.

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2021 Industry Impact Award Recipients

NSAA's Industry Impact Award recognizes those individuals who have made a lasting impact on the ski industry.

The Frontline Workers

Heroes of the Season

Asim Ameen headshotJulie Desmond headshotRick Estes HeadshotDana Higgins headshotEmily Ribeiro headshot
Whether they knew what they were in for or not, ski industry staff on the frontlines during the 2020–21 season signed up to do two jobs: the one on their nametag as well as officer of public safety. A combination of COVID in the air and cabin fever all around made for some unusual operating circumstances this season, exposing staff to everything from grateful guests to elevated levels of disrespect.