Marketing Award winners since 2009/10 season
2022/23
Best Overall Marketing Campaign (over 500k skier visits) |
Winter Park Resort, CO |
Best Overall Marketing Campaign (under 500k skier visits) |
Schweitzer, ID |
Best Social Media Campaign |
Crotched Mountain Ski & Ride, NH |
Best Use of Video |
Big SNOW American Dream, NJ |
Mountains are for Everyone |
Mountain Creek Resort, NJ |
2021/22
Best Overall Marketing Campaign |
Jay Peak Resort, VT |
Best Social Media Campaign |
Seven Springs Mountain Resort, PA |
Best Use of Video |
Granite Peak Ski Area, WI |
Most Unique Campaign |
Snowbird, UT |
2020/21
Best Social Media Campaign |
SilverStar Mountain Resort, British Columbia |
Best Use of Video |
Mission Ridge Ski & Board Resort, Washington |
Most Unique Campaign |
Boreal / Woodward, California |
Best Use of Mobile Technology |
Snowbird, Utah |
Best Overall Marketing Campaign |
Wild Mountain, Minnesota |
2019/20
Best Social Media Campaign |
Mountain Creek Resort, New Jersey |
Best Use of Video |
Cannon Mountain, New Hampshire |
Most Unique Campaign |
Jay Peak Resort, Vermont |
Best Lapsed Skier and Rider Campaign |
Boreal Mountain Resort, California |
Best Overall Marketing Campaign (under 500K visits) |
Jay Peak Resort, Vermont |
Best Overall Marketing Campaign (over 500K visits) |
Snowbird, Utah |
2018/19
Best Use of Social Media |
Ski Cooper, Colorado |
Best Use of Video |
Mountain Creek Resort, New Jersey |
Most Unique Campaign |
Boreal Mountain, California |
Best LSSM/Bring a Friend Campaign |
Homewood Mountain Resort, California |
Best Overall Marketing Campaign (under 500K visits) |
Tamarack Resort, Idaho |
Best Overall Marketing Campaign (over 500K visits) |
Killington Resort, Vermont |
2017/18
Best Use of Mobile Technology |
Squaw Valley | Alpine Meadows, California |
Best Social Media Campaign |
Alyeska Resort, Alaska |
Best Use of Video Marketing |
Whistler Blackcomb, British Columbia |
Most Unique Campaign |
Aspen Snowmass, Colorado |
Best LSSM/Bring a Friend Campaign |
Killington Resort, Vermont |
Best Overall Marketing Campaign (under 500K visits) |
Mount Snow, Vermont |
Best Overall Marketing Campaign (over 500K visits) |
Snowbird Resort, Utah |
2016/17
Best Use of Mobile Technology |
Boreal Mountain Resort, California |
Best Social Media Campaign |
Squaw Valley | Alpine Meadows, California |
Best Family Campaign |
Sunlight Mountain Resort, Colorado |
Best Direct Marketing Program |
Bristol Mountain Resort, New York |
Best Use of Video Marketing |
Tamarack Resort, Idaho |
Best "Bring a Friend" Campaign |
Pico Mountain, Vermont |
Best Overall Marketing Campaign |
Killington Resort, Vermont |
2015/16
Best Use of Mobile Technology |
Cannon Mountain Aerial Tramway & Ski Area, New Hampshire |
Best Social Media Campaign |
Peek 'n Peak Resort, New York |
Best Family Campaign |
Ski Apache Resort, New Mexico |
Best Direct Marketing Program |
Stowe Mountain Resort, Vermont |
Best Use of Video Marketing |
Pats Peak Ski Area, New Hampshire |
Best "Bring a Friend" Campaign |
Sunlight Mountain Resort, Colorado |
Best Overall Marketing Campaign |
Taos Ski Valley, New Mexico |
2014/15
Best Use of Mobile Technology |
Copper Mountain Resort, Colo. |
Best Social Media Campaign |
Camelback MountainResort, Penn. |
Best Old School (radio, print, billboard) |
Sunday River Resort, Maine |
Best Direct Marketing Program |
Squaw Valley | Alpine Meadows, Calif. |
Best Use of Video Marketing |
Telluride Ski and Golf Resort, Colo. |
Best LSSM Campaign |
Steamboat Ski and Resort, Colo. |
Best Overall Marketing Campaign |
Mammoth Mountain, Calif. |
2013/2014
Best Use of Mobile Technology |
Copper Mountain Resort, Colo. |
Best Social Media Campaign |
Deer Valley Resort Company, Utah |
Best Old School (radio, print, billboard) |
Jay Peak Resort, Vt. |
Best Direct Marketing Program |
Roundtop Mountain Resort, Penn. |
Best Use of Video |
Telluride Ski and Golf Resort, Colo. |
Best LSSM Campaign |
Wachusett Mountain Ski Area, Mass. |
Best Overall Marketing Campaign |
Winter Park Resort, Colo. |
2012/2013
Best Use of Mobile Technology |
Canyons Resort, UT |
Best Social Media Campaign |
Blue Mountain Ski Area, PA |
Best Old School (radio, print, billboard) |
Powder Mountain , UT |
Best Direct Marketing Program |
Mt. Bachelor, OR |
Best Use of Video |
Killington Resort, VT |
Best LSSM Campaign |
Beech Mountain Resort, NC |
Best Overall Marketing Campaign |
Steamboat Ski & Resort, CO |
2011/2012
Best Blog |
Deer Valley Resort, UT |
Best Social Media Campaign |
Blue Mountain Ski Area, PA |
Best Use of New Technology in a Marketing Campaign |
Schweitzer Mountain Resort, ID |
Best Direct Marketing Program |
Jay Peak, VT |
Most Unique Non-Skiing or Snowboarding Event |
Copper, CO |
Best Use of Video |
Camelback Resort, PA |
Best Use of Traditional Media |
Burke Mountain, VT |
Best LSSM Campaign |
Durango, CO |
Best Overall Marketing Campaign |
TIE: Jackson Hole, WY; Sugarloaf, ME |
2010/2011
Category: Best Overall Marketing Program
GROUP (by skier visits) |
WINNER |
500,000 + |
Mammoth, CA |
250,000-500,000 |
Telluride Ski & Golf Resort, CO |
100,000-250,000 |
Jay Peak, VT |
up to 100,000 |
Indianhead Mountain, MI |
Category: Best Learn to Ski & Snowboard Month Campaign
GROUP (by skier visits) |
WINNER |
500,000 + |
Park City Mountain Resort, UT |
250,000-500,000 |
Sugarbush Resort, VT |
100,000-250,000 |
Mt. Shasta Ski Park, CA |
up to 100,000 |
Eaglecrest Ski Area, AL |
2009/2010
Category: Best Overall Marketing Program
GROUP (by skier visits) |
WINNER |
500,000 + |
Copper, CO |
250,000-500,000 |
Crested Butte Mountain Resort, CO |
100,000-250,000 |
Jay Peak, VT |
up to 100,000 |
TIE: Indianhead Mountain, MI and Ragged Mountain, NH |